Qualifications and Experience

• Has a bachelor’s or associates degree in music, advertising, marketing, graphics, web development, communications, English, IT, music, theater, anthropology, history or related.
• Excels at research, possesses excellent writing skills and the ability to crank editorial and technical writing output without brooding.
• Has work experience or training in advertising, PR, online marketing or similar field
• Proficient with Microsoft Office products.
• Dedicated to blogging and use of Facebook
• Understands the power of feed marketing
• Demonstrated creativity and documented immersion in social media (really send the links)
• Demonstrated ability to map out a marketing strategy and then drive that strategy proven by testing and metrics
• Experience sourcing and managing content development and publishing
• Ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
• Management experience or obviously ready for promotion to management
• Discretion to identify threats and opportunities in user generated content
• Understands social media universe including YouTube, StumbleUpon, Delicious, Digg, Reddit, Flickr, Forums, Twitter, Wikis, blogs, etc…We’re looking for a social media addict who maintains a personal mix of participatory expertise from among these channels.
• Possesses functional knowledge or some experience with HTML/CSS
• Knowledge of search engine optimization-think including basic keyword research. We name and tag our posts based on research..
• Has excellent verbal and written communication skills and an ability to work individually on a project or in a team environment
• Is eager to meet and exceed objectives and take on more responsibility
• Brings to the position outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
• Ability to communicate results to management and in a fast paced environment

Essential Duties and Responsibilities

• Interact with our customers to align unselfish service of their needs, with our corporate objectives
• Be the eyes and ears of our brand as if your own reputation depended on it
• Build and maintain our content distribution network by way of social media channels
• Minute by minute participation in conversations that surround our content and brand, answer comments, be a mediator.”
• Identify threats and opportunities in user generated content surrounding our brand, report to appropriate parties.
• Interact with legal, search, client and cross corporate agencies.
• Create content for feeds and snippets in various social media sites.
• Schedule and organize multiple departments which generate content on a daily basis
• Conduct keyword research including cataloging and indexing target keyword phrases
• Participate in social media, as yourself and white hat avatars, on our behalf
• Optimizing tags, on our feeds, sharing sites like YouTube/Flickr and search engines through copywriting, creative & keyword optimization & buzz pocket mining.
• Tag and title content, with an understanding of how the word’s chosen impact natural search traffic and rankings via recurrent optimized content
• Manage and track link building campaigns, coordinated with all facets of our business.
• Create and update daily, weekly and monthly reports
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.